Linda Cruse brings together teams from around the world to take part in a unique competition – the Race4Good™. The Race4Good™ invites the brightest and best brains from business and universities and forms them into dynamic teams to harness their experience, innovation, and passion.
Teams are given up to 21 days in which to research real-life challenges facing a specific community and to develop a business plan to bring long-term economic and social uplift. The winning team will be flown out to meet the community and see the first phase of their plan brought to life.
Benefits for participants
The Business/University
- Increases productivity through the feel good factor.
- Offers real-life problem solving to unleash creativity and innovation.
- Provides the ultimate fast- track skills upgrade.
- Enhances company image and reinforces brand loyalty.
- Provides deeper understanding of global cultures.
- Improves employee engagement and team building.
- Provides strong links with a third world community.
- Enables companies to leave a long-term and meaningful legacy.
- Provides CSR engagement and data.
The Employee/Student
- Provides a unique challenge which improves morale.
- Increases productivity.
- Provides the ultimate skills upgrade.
- Builds better team working.
- Improves leadership and cross-cultural communication.
- Boosts confidence in capabilities and strengthens CV.
- Provides a deeper understanding of global cultures and forges long-term links with a community.
- Provides a unique opportunity to join Linda Cruse on the frontline.
The Community
- Solves seemingly intractable problems through practical solutions.
- Provides hope to a stricken community in the form of economic, social and environmental transformation.
- Gives the community access to invaluable business acumen.
- Enables the villagers to learn new skills and competences.
- Long-term links with employees/students.
- Transforms lives.
The team from UCLA who won the Race4Good™ competition demonstrated all the qualities that professionals in business hope to see in fresh graduates: team work, initiative, problem solving, and time management. Their ability to come up with a feasible and realistic plan in such a challenging environment goes beyond just beyond critical thinking, it demonstrates the strong empathy the students showed to the village in Nepal. I think it was their passion to help that ultimately led to their success. This is going to be an experience that these young people will draw inspiration from throughout the rest of their lives, and will leave a powerful impact on the lives of an entire community.
Rohan a`Beckett
Wanda Beverly Hills Properties, LLC