An ever-growing number of companies recognise the clear connection between the health and profitability of their business and the health and general well-being of the community in which they carry out their commercial activities.   Linda Cruse explores the benefits to business of embracing Corporate Social Opportunity....
This paper was commissioned by the International Business Leaders Forum following the 2005 tsunami and explores how business goodwill and resources can effectively contribute to humanitarian relief and disaster recovery.  These public/private sector collaborations form part of Linda Cruse's expertise....